BrandVerity Releases Its Q3 Report on the State of Branded Keywords in Paid Search
Seattle, WA – November 18, 2015
Today, BrandVerity, who provides services that monitor and protect brands online, released its analysis of branded keywords in paid search covering the third quarter of this year.
The report provides brands with a benchmark of what advertisements appear on the search engines when potential customers search for their brand and how much traffic brands may be losing because of trademark bidding.
Mobile has long been a growing force in the average marketer’s world. But, it is now becoming more important as the volume of mobile search increases. BrandVerity analysts found notable rises in advertising on Google Mobile.
After seeing a sizable drop in advertising on Bing last quarter, that trend continued in Q3. Essentially, in each of the past two quarters, analysts have noticed the drop of nearly an entire Ad per SERP on Bing.
To get the full Report on the State of Branded Keywords in Paid Search, along with insight into 10 different industry categories, download the free report here. Or, visit www.brandverity.com for information on paid search and content monitoring solutions.
About the Report
The study evaluates the paid search landscape on the core branded keywords of over 250 popular, consumer-facing brands from 10 different industry categories. BrandVerity monitored these core brand terms during Q3 of 2015 to evaluate trends in how brands are targeted in general and within their specific industry segments.
About BrandVerity
Since 2008, BrandVerity has been providing services that protect brands and ensure that their marketing partners are on-brand and compliant. From our Seattle and London offices, we develop and support services that are simple, straightforward and extremely efficient. For more information, visit www.brandverity.com.
