What is Paid Search Monitoring? And why is it important? Well, if you aren't monitoring, you're vulnerable to attacks from trademark bidders who reduce your search traffic, inflate your marketing costs, and even mislead your customers.
In this webinar video, BrandVerity's Preston Holland walks you through the basics of Paid Search Monitoring. It's a critical wake-up call for any marketer who touches search. You'll wish you knew about these lurking demons sooner!
In this webinar, you’ll learn:
- Why your branded keywords are a target
- How trademark bidders get away with stealing your traffic
- Why it's important to monitor paid search
- How you can take corrective action
