In today’s complex ecommerce landscape, there are endless opportunities for bad actors to practice less-than-savory methods that cause detriment to marketers that materializes as duplicitous ad spend, revenue loss and time wasted. This webinar will examine the types of fraudulent activity that can occur in paid search and how you can better safeguard both your brand reputation and marketing investment in 2023.
David Iglesias, Regional Business Development Manager in EMEA shares insights into:
- 6 of the most common fraudulent PPC tactics that you need to be aware of
- The impact and consequence of inaction
- Actions to safeguard your brand reputation and protect your marketing investment
