Everyone in the industry is talking about automation. As PPC gets more complicated, it’s increasingly difficult to keep campaigns optimized at all times.
Let’s face it. Wouldn’t you rather automate mundane PPC tasks so you can focus on bigger and more important things? Of course! But it’s not as simple as just saying “OK Google.”
Which PPC tasks should you automate first? Do you have to know programming? And how do you get started? In this webinar video, Allie Vadas, PPC Director at Jellyfish, walks you through these key questions and more.
In this webinar, you’ll learn:
- The pros and cons of automation
- How to automate reporting, ad copy, bid and budget management, plus rules and alerts
- Examples of when automation worked (and when it didn’t)
- What tools should be in your automation toolkit
