Each year, $1.4B is lost to affiliate marketing fraud—ad spend allocated to expand reach and acquire new customers that is instead cannibalized by nefarious affiliates. This risk makes brand safety relevant to all marketers, regardless of whether they’re actively monitoring for suspect activity within their affiliate programs.
BrandVerity is teaming up with PerformanceIN to present The Most Overlooked Must-Have for Your Affiliate Program: Brand Safety to provide a comprehensive breakdown of:
- The total impact of fraud on the affiliate channel
- Types of violations and associated risks
- Common indicators for quickly identifying and remediating fraudulent activity
- Actionable takeaways that enable you to maximize your protection against suspect affiliates
Whether you’re currently monitoring affiliate search activity, are unaware of the risks associated with overlooking compliance or haven’t yet implemented a search monitoring strategy, this session is for you. Reserve your spot to today for the event on July 28 at 10:30am EST.
