--- title: BrandVerity's Trademark, Brand Protection, & Compliance Blog (8) description: BrandVerity's Trademark, Brand Protection, & Compliance Blog (8) --- [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/BV_BlogHeader_Protect.jpg) ](https://www.brandverity.com/blog/best-practices-to-protecting-your-brand-online-in-q4) ## [Best Practices to Protecting Your Brand Online in Q4](https://www.brandverity.com/blog/best-practices-to-protecting-your-brand-online-in-q4) How different will Q4 be for retail e-commerce this year? All signs point to a record-breaking quarter as digital sales become the new normal after months of lockdowns and quarantines. [Experts predict](https://retailtouchpoints.com/topics/data-analytics/webinar-recap-taking-the-pulse-of-marketers-and-consumers-to-navigate-the-shift-to-digital) that digital will account for 30% of sales during the upcoming holiday season, up from 14% in 2019. We hosted a webinar around this topic to help companies strategize on [how best to protect their brand](https://www.brandverity.com/blog/the-13-most-effective-ways-to-protect-your-brand-online) for the rest of 2020. In this webinar, Helen Southgate, Managing Director of EMEA and APAC at Acceleration Partners and Van Chappell, General Manager EMEA at BrandVerity, had a lively discussion on what brands should expect to see in Q4 and what this enormous digital spike can mean for online brand protection. The full recording of the webinar is available [here](https://www.brandverity.com/acceleration-partners-brand-protection-webinar). Here are three key takeaways from the webinar: [See Full Post](https://www.brandverity.com/blog/best-practices-to-protecting-your-brand-online-in-q4) [Ulla Saleh](https://www.brandverity.com/blog/author/ulla-saleh) Oct 20, 2020 [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/2020-HolidayPrep-Blog_Blog%20(1).v2jpg.jpg) ](https://www.brandverity.com/blog/top-5-tips-to-protect-your-brand-this-holiday-season) ## [Top 5 Tips to Protect Your Brand This Holiday Season](https://www.brandverity.com/blog/top-5-tips-to-protect-your-brand-this-holiday-season) Every year, we alert our customers and prospects that Q4 is when we see a significant uptick in non-compliant behavior from affiliates and partners. In some cases affiliates may not be aware of the various program rules of the various brands with which they work. In other cases, bad actors take advantage of the surge in online advertising in preparation for the holidays and the fact that brands are distracted and busy. For would-be fraudsters interested in making some easy commission income, the temptation to divert branded traffic is great. But not this year! [See Full Post](https://www.brandverity.com/blog/top-5-tips-to-protect-your-brand-this-holiday-season) [Ulla Saleh](https://www.brandverity.com/blog/author/ulla-saleh) Sep 29, 2020 [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/summerreading-blogbanner2.png) ](https://www.brandverity.com/blog/the-partner-marketers-summer-reading-list) ## [The Partner Marketer's Summer Reading List](https://www.brandverity.com/blog/the-partner-marketers-summer-reading-list) 2020 has been a year of profound change for marketers entrusted with the task of driving maximum sales from digital channels. More than ever, marketers need to maximize performance for every digital channel, especially partnership. [See Full Post](https://www.brandverity.com/blog/the-partner-marketers-summer-reading-list) [Jim Nichols](https://www.brandverity.com/blog/author/jim-nichols) Aug 13, 2020 [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/PJ-Announcement-blog.png) ](https://www.brandverity.com/blog/partnerize-acquires-pepperjam) ## [Partnerize Acquires Pepperjam](https://www.brandverity.com/blog/partnerize-acquires-pepperjam) **Combination of companies immediately creates the global leader in software and service for the partnership marketing category** Today we officially announce that [Partnerize](https://partnerize.com/en), owner of the [BrandVerity](https://www.brandverity.com/) business, is acquiring [Pepperjam](https://www.pepperjam.com/), a leader in affiliate marketing technology and services. This is an exciting new chapter in the history of our companies that will present immense opportunity for our clients. [See Full Post](https://www.brandverity.com/blog/partnerize-acquires-pepperjam) [Malcolm Cowley](https://www.brandverity.com/blog/author/malcolm-cowley) Jul 28, 2020 [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/blm-blog-partnerize-2.png) ](https://www.brandverity.com/blog/being-a-force-for-change) ## [Being a Force for Change](https://www.brandverity.com/blog/being-a-force-for-change) Our employees are deeply outraged and saddened by the murder of George Floyd in Minneapolis. This senseless death, along with the deaths of Breonna Taylor, Ahmaud Arbery, and so many others, was rooted in the deep racial biases and inequities ingrained in society, culture and institutions. [See Full Post](https://www.brandverity.com/blog/being-a-force-for-change) [Malcolm Cowley](https://www.brandverity.com/blog/author/malcolm-cowley) Jun 8, 2020 [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Email%20Images/progress-reports-blogbanner.png) ](https://www.brandverity.com/blog/product-update-visualize-impact-with-progress-reports-feature) ## [Easily See the Impact of Your Actions With Our New Progress Reports Feature](https://www.brandverity.com/blog/product-update-visualize-impact-with-progress-reports-feature) BrandVerity is excited to introduce Progress Reports, a powerful new addition that is coming soon to our paid search monitoring product. Measuring the impact of brand protection and compliance efforts has always been a priority but it is even more crucial today with marketers seeking to further optimize their paid search programs. The addition of Progress Reports will make BrandVerity the only solution that helps leading companies identify, remediate, and now visualize the impact of the actions they are taking to safeguard their brand online. [See Full Post](https://www.brandverity.com/blog/product-update-visualize-impact-with-progress-reports-feature) [Maura Newell](https://www.brandverity.com/blog/author/maura-newell) May 26, 2020 [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/partnerize-brandverity-blog.png) ](https://www.brandverity.com/blog/a-new-chapter-partnerize-acquires-brandverity) ## [A New Chapter: Partnerize Acquires BrandVerity](https://www.brandverity.com/blog/a-new-chapter-partnerize-acquires-brandverity) When BrandVerity started in 2008, we knew companies were challenged with being able to protect their brand online at scale. We recognized the need for substantial technology investments to help customers monitor critical aspects of their online marketing campaigns -- from preventing trademark infringements in paid search to ensuring regulatory compliance of their content across the Web. With the right solution, companies could be confident that they were ultimately protecting all of the hard work, time, and resources spent in building their brands online. [See Full Post](https://www.brandverity.com/blog/a-new-chapter-partnerize-acquires-brandverity) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Apr 30, 2020 [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/consumerreport-jan2020blog2.png) ](https://www.brandverity.com/blog/three-ways-search-can-boost-your-consumer-brand-in-2020) ## [Three Ways Search Can Boost Your Consumer Brand in 2020](https://www.brandverity.com/blog/three-ways-search-can-boost-your-consumer-brand-in-2020) With the year already in full swing, global consumer marketers are poised to take advantage of the [$5 trillion in global ecommerce spend](https://www.emarketer.com/content/global-ecommerce-2019) projected to happen by 2021. And while leading companies will continue to leverage multiple channels across the digital marketing funnel to build their brands, search marketing will still play one of the most critical roles. [See Full Post](https://www.brandverity.com/blog/three-ways-search-can-boost-your-consumer-brand-in-2020) [Jennifer Agustin](https://www.brandverity.com/blog/author/jennifer-agustin) Jan 23, 2020 [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/blog-files/holiday-survey-blog5.png) ](https://www.brandverity.com/blog/brand-protection-during-the-holidays) ## [With Widespread Consumer Confusion, Brands Must Be Extra Vigilant Protecting Paid Search Investments this Holiday Season: New Survey](https://www.brandverity.com/blog/brand-protection-during-the-holidays) With US retail ecommerce spending [projected](https://www.emarketer.com/content/holiday-shopping-2019) to rise as much as 13.2% to $135.35 billion during this holiday season, it’s no wonder that brands are investing so much in their paid search programs to capture the surge in traffic. And while brands and their marketing departments are working overtime to drive sales, new BrandVerity research has brought to light some important findings and hidden risks brands need to be aware of when it comes to the journey consumers are taking online to find the perfect gift. In order to give brands a better understanding of the search experiences their consumers are having this holiday season and beyond, and how they are impacting brand perception, we commissioned a research study of over 1,000 US consumers, balanced against the US population for age, gender, region, and income. Here’s what we found. [See Full Post](https://www.brandverity.com/blog/brand-protection-during-the-holidays) [Jennifer Agustin](https://www.brandverity.com/blog/author/jennifer-agustin) Nov 19, 2019 [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/19-10-google-globaltrademark.png) ](https://www.brandverity.com/blog/google-unifies-trademark-policy-across-geographies) ## [Google Unifies Trademark Policy across Geographies](https://www.brandverity.com/blog/google-unifies-trademark-policy-across-geographies) Good news trademark holders! Google has recently updated its Google Ads [Trademark Advertising Policy](https://support.google.com/adspolicy/answer/6118?hl=en), giving you simplified global control of your trademarks. [See Full Post](https://www.brandverity.com/blog/google-unifies-trademark-policy-across-geographies) [Stephen Borlik](https://www.brandverity.com/blog/author/stephen-borlik) Oct 22, 2019 [Previous](https://www.brandverity.com/blog/page/7) [Next](https://www.brandverity.com/blog/page/9) ###### Don't Miss Out Get the latest insights on brand protection, compliance, and paid search delivered right to your inbox. ###### Follow Us: [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/fb.svg)](https://www.facebook.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/twitter.svg)](https://www.twitter.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/linkedin.svg)](https://www.linkedin.com/company/brandverity) ###### Popular Posts - [What Is Trademark Bidding and Why Does It Matter](https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter) - [Adwords URL Cloaking](https://www.brandverity.com/blog/23/adwords-url-cloaking/) - [New Guides to Make Sense of Trademark Bidding](https://www.brandverity.com/blog/new-guides-to-make-sense-of-trademark-bidding) - [Users Exploit Referral Programs with Ad Hijacking](https://www.brandverity.com/blog/1933/users-exploit-referral-programs-with-ad-hijacking/) - [How Do I Know If Trademark Bidding Affects Me?](https://www.brandverity.com/blog/how-do-i-know-if-trademark-bidding-affects-me) ###### Topics - [paid search](https://www.brandverity.com/blog/topic/paid-search) - [affiliate marketing](https://www.brandverity.com/blog/topic/affiliate-marketing) - [Events](https://www.brandverity.com/blog/topic/events) - [Search Engine Updates](https://www.brandverity.com/blog/topic/search-engine-updates) - [Trademark and Law](https://www.brandverity.com/blog/topic/trademark-and-law) - [Product](https://www.brandverity.com/blog/topic/product) - [Trademark Bidding](https://www.brandverity.com/blog/topic/trademark-bidding) - [Culture](https://www.brandverity.com/blog/topic/culture) - [News](https://www.brandverity.com/blog/topic/news) - [PPC](https://www.brandverity.com/blog/topic/ppc) - [Marketing Compliance](https://www.brandverity.com/blog/topic/marketing-compliance) ###### What you don't know will hurt you. 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