We're excited by the recent coverage that we've received on the launch of PoachMark. A few of the recent posts include:
Techcrunch has a good article on the latest conundrum facing affiliate managers: Izea (formerly PayPerPost) has begun introducing affiliate links to its network of sponsored bloggers.
We're excited to announce that PoachMark has officially launched. With over 200 affiliate programs monitored, we're confident that PoachMark meets the robustness standards that we've established internally for this milestone.
Updated on May 21 to reflect Google's worldwide trademark policy changes and recent moves in the US.
Late Thursday, Google announced the largest changes to their US AdWords policy in some time. Previously, trademark owners could prevent anyone from using their trademarks in their ad copy. Now, resellers and information sites may utilize the trademarked terms in their ad copy.
Google announced a change yesterday to its AdWords trademark policy in 190 countries, bringing that policy in line with its policies for the US, CA, UK & IE.
Amazon sent an email to all its affiliates this morning announcing a change in its paid search policy for affiliates - Affiliates will no longer be allowed to direct link to Amazon.
Those that have been following the various legal wranglings over search ads and trademarks recognize that a key issue is whether search ads classify as a 'use in commerce'. This distinction is important for trademark holders - very few trademark protections apply unless the trademark is 'used in commerce'. I'm surprised that there has ever been any doubt about this issue, but it hasn't necessarily been clear in the past.
I spoke on a great panel on brand and reputation management. The bulk of the content was focused on personal reputation management, however it was very high quality.
