PoachMark Decrypts Commission Junction Encrypted Links

Commission Junction provides merchants the ability to offer encrypted affiliate links. These encrypted links usually look something like this:

http://www.tkqlhce.com/b274nmvsmu9CBGFJEC9BADHIEHC

David Naffziger
Nov 4, 2009

CPA Offer Spam on MySpace and Facebook

Techcrunch has a series of scathing articles about the CPA offer spam found in Facebook games. I don't expect that this is a surprise for many in the CPA world, but they are a must read for any program offering CPA offers and wondering about the quality of their CPA payouts:

David Naffziger
Nov 2, 2009

Google Testing New Ad Unit for Places Pages

We've found a number of Google Places advertisements appearing on searches for 'Brand + Product Category' and include a link to a competitive local retailer. The advertisements represent an entirely new AdWords unit that we hadn't seen before and seem to be designed specifically for Google Places. A handful of examples below:

A search for 'Zappos shoes' (and similar variants):

A search for 'Gap clothes':

A search for 'Bennigan's restaurants':

A search for 'Starbucks coffee':

We've only seen these advertisements from San Francisco, which would suggest that these are being run a purely trial basis at this point.

We've also only seen the ads at the top of the right rail. This suggests to me that they are exempt from the auction process.

I'd say these ad units remove any doubts that Google is taking Places very seriously.

David Naffziger
Oct 2, 2009

Google wins important opinion in European AdWords Trademark Case

An adviser to the European Court of Justice just issued an opinion that "Google has not committed a trademark infringement by allowing advertisers to select [trademarked] keywords".

David Naffziger
Sep 22, 2009

Removing Recurring Billing "Coupon" Ads on Yahoo

We've seen advertisements similar to the one below for "top-rated-coupons.com" appear in Yahoo search ads for a number of the programs that we monitor:

David Naffziger
Sep 8, 2009

How Google Suggest Prevents Trademark Poaching

Geno Prussakov has a great post on the AM Navigator blog about how recent changes to Google Suggest can help prevent trademark poaching.

David Naffziger
Sep 1, 2009

Court Upholds Verizon $33M Cybersquatting Ruling

In December, a court awarded Verizon a $33.5M default judgment against OnlineNIC for typosquatting on 683 domain names such as verizonphnes.com. OnlineNIC, based in China, never even showed up at court.

David Naffziger
Aug 29, 2009

Find BrandVerity at Affiliate Summit

A few members of BrandVerity Team will be out at Affiliate Summit.

David Naffziger
Aug 3, 2009

Google Sued by Rosetta Stone

In early July, the Rosetta Stone launched a lawsuit against Google for trademark infringement through its AdWords program.

David Naffziger
Jul 28, 2009
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