Commission Junction provides merchants the ability to offer encrypted affiliate links. These encrypted links usually look something like this:
http://www.tkqlhce.com/b274nmvsmu9CBGFJEC9BADHIEHC
Commission Junction provides merchants the ability to offer encrypted affiliate links. These encrypted links usually look something like this:
http://www.tkqlhce.com/b274nmvsmu9CBGFJEC9BADHIEHC
Techcrunch has a series of scathing articles about the CPA offer spam found in Facebook games. I don't expect that this is a surprise for many in the CPA world, but they are a must read for any program offering CPA offers and wondering about the quality of their CPA payouts:
I'm speaking at SMX East panel Trademarks and Search - How have things changed Monday at 3:45.
We've found a number of Google Places advertisements appearing on searches for 'Brand + Product Category' and include a link to a competitive local retailer. The advertisements represent an entirely new AdWords unit that we hadn't seen before and seem to be designed specifically for Google Places. A handful of examples below:
A search for 'Zappos shoes' (and similar variants):
A search for 'Gap clothes':
A search for 'Bennigan's restaurants':
A search for 'Starbucks coffee':
We've only seen these advertisements from San Francisco, which would suggest that these are being run a purely trial basis at this point.
We've also only seen the ads at the top of the right rail. This suggests to me that they are exempt from the auction process.
I'd say these ad units remove any doubts that Google is taking Places very seriously.
An adviser to the European Court of Justice just issued an opinion that "Google has not committed a trademark infringement by allowing advertisers to select [trademarked] keywords".
We've seen advertisements similar to the one below for "top-rated-coupons.com" appear in Yahoo search ads for a number of the programs that we monitor:
Geno Prussakov has a great post on the AM Navigator blog about how recent changes to Google Suggest can help prevent trademark poaching.
In December, a court awarded Verizon a $33.5M default judgment against OnlineNIC for typosquatting on 683 domain names such as verizonphnes.com. OnlineNIC, based in China, never even showed up at court.
A few members of BrandVerity Team will be out at Affiliate Summit.
In early July, the Rosetta Stone launched a lawsuit against Google for trademark infringement through its AdWords program.