--- title: BrandVerity's Trademark, Brand Protection, & Compliance Blog (16) description: BrandVerity's Trademark, Brand Protection, & Compliance Blog (16) --- [![](https://www.brandverity.com/hs-fs/file-3869750685-jpg/blog-files/clothing-apparel-bf2.jpg) ](https://www.brandverity.com/blog/3457/thanksgiving-weekend-retrospective-trademark-bidding-peaks-on-black-friday/) ## [Thanksgiving Weekend Retrospective: Trademark Bidding Peaks on Black Friday](https://www.brandverity.com/blog/3457/thanksgiving-weekend-retrospective-trademark-bidding-peaks-on-black-friday/) Well, the madness of Black Friday and Cyber Monday are over. And although most marketers still have plenty to do for the rest of the year, we hope you've enjoyed at least a moment of respite. [See Full Post](https://www.brandverity.com/blog/3457/thanksgiving-weekend-retrospective-trademark-bidding-peaks-on-black-friday/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Dec 8, 2015 ## [BrandVerity Releases Its Q3 Report on the State of Branded Keywords in Paid Search](https://www.brandverity.com/blog/3451/brandverity-releases-its-q3-report-on-the-state-of-branded-keywords-in-paid-search/) Today, BrandVerity released its analysis of branded keywords in paid search covering the third quarter of this year. [See Full Post](https://www.brandverity.com/blog/3451/brandverity-releases-its-q3-report-on-the-state-of-branded-keywords-in-paid-search/) [indi.rooney](https://www.brandverity.com/blog/author/indirooney) Nov 19, 2015 [![](https://www.brandverity.com/hs-fs/file-3869750615-png/blog-files/bf-2015-clothing-apparel.png) ](https://www.brandverity.com/blog/3445/the-status-of-trademark-bidding-as-we-approach-black-friday/) ## [The Status of Trademark Bidding as We Approach Black Friday](https://www.brandverity.com/blog/3445/the-status-of-trademark-bidding-as-we-approach-black-friday/) Black Friday is more than a sale for retailers, it’s the main event of the year. Weeks of preparation culminate in one rapid-fire sequence that can make or break annual goals. It’s no wonder that so many ecommerce teams are on lockdown this time of year. [See Full Post](https://www.brandverity.com/blog/3445/the-status-of-trademark-bidding-as-we-approach-black-friday/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Nov 10, 2015 [![](https://www.brandverity.com/hs-fs/file-3494020016-png/blog-files/butterfinger-halloween-ad.png) ](https://www.brandverity.com/blog/3422/whos-winning-halloween-paid-search/) ## [Who's Winning Halloween Paid Search?](https://www.brandverity.com/blog/3422/whos-winning-halloween-paid-search/) After marketers got creative with their [Back to the Future tie-ins](http://digiday.com/brands/brands-celebrating-backtothefuture-day/) last week, another marketing-friendly holiday is approaching quickly. Boo! It's almost Halloween already. [See Full Post](https://www.brandverity.com/blog/3422/whos-winning-halloween-paid-search/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Oct 29, 2015 ## [What's Next for Paid Search on Yahoo?](https://www.brandverity.com/blog/3419/whats-next-for-paid-search-on-yahoo/) Paid search could be in for some big changes on Yahoo. After reaching [a new search deal with Microsoft](http://searchengineland.com/yahoo-bing-renegotiate-search-deal-yahoo-gains-right-to-serve-search-ads-on-the-pc-219020) in April that afforded it more autonomy, Yahoo has now [announced a separate deal with Google](http://searchengineland.com/yahoo-google-search-deal-233963). [See Full Post](https://www.brandverity.com/blog/3419/whats-next-for-paid-search-on-yahoo/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Oct 26, 2015 ## [If You Haven't Yet, It's Time to Prioritize Mobile Search](https://www.brandverity.com/blog/3415/if-you-havent-yet-its-time-to-prioritize-mobile-search/) Mobile has been an industry buzzword for a while now. From the "Mo" in the [eye-roll-inducing "SoLoMo"](http://techcrunch.com/2012/03/24/die-solomo-die/) to articles heralding responsive design as the holy grail of websites, mobile has regularly been the rallying call for anyone who wanted to make marketers feel behind the times. [See Full Post](https://www.brandverity.com/blog/3415/if-you-havent-yet-its-time-to-prioritize-mobile-search/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Oct 21, 2015 [![](https://www.brandverity.com/hs-fs/file-3494019936-png/blog-files/volkswagen-emissions-ad-1.png) ](https://www.brandverity.com/blog/3395/volkswagen-emissions-fallout-hits-paid-search/) ## [Volkswagen Emissions Fallout Hits Paid Search](https://www.brandverity.com/blog/3395/volkswagen-emissions-fallout-hits-paid-search/) The [Volkswagen emissions scandal](http://www.bbc.com/news/business-34324772) is probably the biggest hit that a brand has taken since BP's Deepwater Horizon disaster in 2010. The financial impact has the potential to be tremendous. Current estimates show that VW could be on the hook for [$18 billion in EPA fines alone](http://www.reuters.com/article/2015/09/18/us-usa-volkswagen-idUSKCN0RI1VK20150918), plus legal fees and the cost of recalling 500,000 vehicles in the US. [See Full Post](https://www.brandverity.com/blog/3395/volkswagen-emissions-fallout-hits-paid-search/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Oct 13, 2015 ## [CSC Joins Forces with BrandVerity to Provide Paid Search Monitoring Service](https://www.brandverity.com/blog/3392/csc-joins-forces-with-brandverity-to-provide-paid-search-monitoring-service/) BrandVerity and Corporation Service Company® (CSC), a provider of legal, business, and financial services, are working together in a pretty fantastic way. CSC now offers paid search monitoring to its clients through BrandVerity. [See Full Post](https://www.brandverity.com/blog/3392/csc-joins-forces-with-brandverity-to-provide-paid-search-monitoring-service/) [indi.rooney](https://www.brandverity.com/blog/author/indirooney) Oct 6, 2015 ## [PPC Keyword Litigation’s Legal Landscape](https://www.brandverity.com/blog/3389/ppc-keyword-litigations-legal-landscape/) *BrandVerity welcomes guest blogger **Eric Misterovich from Revision Legal, PLLC.* [See Full Post](https://www.brandverity.com/blog/3389/ppc-keyword-litigations-legal-landscape/) [indi.rooney](https://www.brandverity.com/blog/author/indirooney) Sep 21, 2015 [![](https://www.brandverity.com/hs-fs/file-3494019861-png/blog-files/retail-graphic.png) ](https://www.brandverity.com/blog/3382/meaningful-losses-seeing-the-impact-of-trademark-bidding/) ## [Meaningful Losses: Seeing the Impact of Trademark Bidding](https://www.brandverity.com/blog/3382/meaningful-losses-seeing-the-impact-of-trademark-bidding/) As we've been finding in our [Report on Branded Keywords](https://www.brandverity.com/branded-keywords/), the typical brand is losing thousands of visitors per month to trademark bidders. [See Full Post](https://www.brandverity.com/blog/3382/meaningful-losses-seeing-the-impact-of-trademark-bidding/) [sam.engel](https://www.brandverity.com/blog/author/samengel) Aug 27, 2015 [Previous](https://www.brandverity.com/blog/page/15) [Next](https://www.brandverity.com/blog/page/17) ###### Don't Miss Out Get the latest insights on brand protection, compliance, and paid search delivered right to your inbox. ###### Follow Us: [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/fb.svg)](https://www.facebook.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/twitter.svg)](https://www.twitter.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/linkedin.svg)](https://www.linkedin.com/company/brandverity) ###### Popular Posts - [What Is Trademark Bidding and Why Does It Matter](https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter) - [Adwords URL Cloaking](https://www.brandverity.com/blog/23/adwords-url-cloaking/) - [New Guides to Make Sense of Trademark Bidding](https://www.brandverity.com/blog/new-guides-to-make-sense-of-trademark-bidding) - [Users Exploit Referral Programs with Ad Hijacking](https://www.brandverity.com/blog/1933/users-exploit-referral-programs-with-ad-hijacking/) - [How Do I Know If Trademark Bidding Affects Me?](https://www.brandverity.com/blog/how-do-i-know-if-trademark-bidding-affects-me) ###### Topics - [paid search](https://www.brandverity.com/blog/topic/paid-search) - [affiliate marketing](https://www.brandverity.com/blog/topic/affiliate-marketing) - [Events](https://www.brandverity.com/blog/topic/events) - [Search Engine Updates](https://www.brandverity.com/blog/topic/search-engine-updates) - [Trademark and Law](https://www.brandverity.com/blog/topic/trademark-and-law) - [Product](https://www.brandverity.com/blog/topic/product) - [Trademark Bidding](https://www.brandverity.com/blog/topic/trademark-bidding) - [Culture](https://www.brandverity.com/blog/topic/culture) - [News](https://www.brandverity.com/blog/topic/news) - [PPC](https://www.brandverity.com/blog/topic/ppc) - [Marketing Compliance](https://www.brandverity.com/blog/topic/marketing-compliance) ###### What you don't know will hurt you. 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