Mobile has been an industry buzzword for a while now. From the "Mo" in the eye-roll-inducing "SoLoMo" to articles heralding responsive design as the holy grail of websites, mobile has regularly been the rallying call for anyone who wanted to make marketers feel behind the times.
The Volkswagen emissions scandal is probably the biggest hit that a brand has taken since BP's Deepwater Horizon disaster in 2010. The financial impact has the potential to be tremendous. Current estimates show that VW could be on the hook for $18 billion in EPA fines alone, plus legal fees and the cost of recalling 500,000 vehicles in the US.
BrandVerity and Corporation Service Company® (CSC), a provider of legal, business, and financial services, are working together in a pretty fantastic way. CSC now offers paid search monitoring to its clients through BrandVerity.
BrandVerity welcomes guest blogger Eric Misterovich from Revision Legal, PLLC.
As we've been finding in our Report on Branded Keywords, the typical brand is losing thousands of visitors per month to trademark bidders.
BrandVerity has expanded its geographical footprint by opening an office in the heart of London. We wanted to provide more in-person, customized services for our clients in Europe.
OK, by now you’ve probably heard us rambling on and on about how we have released our fantastic report on The State of Branded Keywords in Paid Search covering Q2. You can download it here.
Today, we’re happy to release the latest analysis of branded keywords in paid search, covering the second quarter of this year. You can download it here.
The average hotel brand is losing out on direct web traffic to the tune of about 26,500 visitors each month. This can lead to a real loss in revenue as those bookings go elsewhere.
On July 1, Google officially migrated all accounts to Upgraded URLs. While Google’s descriptions of the new feature have primarily focused on the simplification of tracking templates and decrease in ad downtime, we were intrigued to see if the changes might spill over and affect affiliates’ ability to hijack paid search ads.
