As we've been finding in our Report on Branded Keywords, the typical brand is losing thousands of visitors per month to trademark bidders.
BrandVerity has expanded its geographical footprint by opening an office in the heart of London. We wanted to provide more in-person, customized services for our clients in Europe.
OK, by now you’ve probably heard us rambling on and on about how we have released our fantastic report on The State of Branded Keywords in Paid Search covering Q2. You can download it here.
Today, we’re happy to release the latest analysis of branded keywords in paid search, covering the second quarter of this year. You can download it here.
The average hotel brand is losing out on direct web traffic to the tune of about 26,500 visitors each month. This can lead to a real loss in revenue as those bookings go elsewhere.
On July 1, Google officially migrated all accounts to Upgraded URLs. While Google’s descriptions of the new feature have primarily focused on the simplification of tracking templates and decrease in ad downtime, we were intrigued to see if the changes might spill over and affect affiliates’ ability to hijack paid search ads.
We’ve been crunching the numbers. Well, technically Sam has been crunching the numbers…but either way we’re excited to make this announcement!
Earlier this week, Microsoft announced they would be taking over AOL Search and shifting some parts of its advertising work onto both AOL and AppNexus, an online advertising company.
If you’re a regular reader of our blog, you’ll know that here at BrandVerity, we’ve been thinking a lot lately about regulations and disclosures--particularly with regard to the FTC and its take on affiliate marketing. Today we’re happy to have a post by our own Mason Smith about a new, somewhat concerning development, in this field: Bitly’s announcement that they are testing a new partnership with VigLink. This news was a hot topic of conversation at AM Days a few weeks ago and we thought it would be of particular interest to our readers. Mason, take it away!
The recent announcement that Bitly is testing a partnership with VigLink presents interesting questions for companies with affiliate programs. For those who haven't heard, Bitly is testing out a partnership with Viglink that transforms their shortened links into Viglink affiliate links. In other words, if someone shortens a link to an ecommerce site using Bitly, that shortened link is now an affiliate link. Any clicks on that Bitly link will be routed and monetized through Viglink’s platform.
On April 16th, Bing and Yahoo announced a change to their longstanding search partnership. Search Engine Land posted an immediate follow-up to the announcement with useful details and analysis, and followed up with an update last week that provided more information.
