Can you imagine what it is like to approve marketing copy, and then find out after it is launched, that it violates federal regulations? This happens all the time to compliance teams who work for pharmaceutical companies. Despite their best efforts to dot their i’s and cross their t’s, they find themselves running up against the FDA and other federal regulatory bodies for noncompliance.

In the highly regulated industry of prescription drug advertising, there are many rules that need to be followed, especially when it comes to pharma SEM campaigns. With one in twenty searches on Google being health related, it’s no surprise that prescription drug advertising is highly regulated. Most of these rules come from the FDA’s guidance on Reminder Ads, but others are set by legal and regulatory teams within the specific pharmaceutical companies.

Did you miss our May 4th webinar? Were you too busy celebrating International Star Wars Day? Not a problem. You can watch the recording at your leisure.

James Murray from Bing Ads EMEA moderated the discussion with Lucy Siverns, Biddable Director at Performics and Jonathan Dunkley, Business Director of Paid Performance at Ecselis.

Paid search managers are always looking for ways to optimize their accounts. While there are many blogs and other resources devoted to the subject, it is still a lot to manage–especially if you are responsible for multiple accounts or if you took over the management of an account from someone else.

While many Star Wars enthusiasts will be spending May 4th celebrating Star Wars Day, others will be learning about ways to improve their PPC from agency experts. The good news is you can do both - they aren’t mutually exclusive!

We are hosting a webinar on Thursday, May 4th, 10:00 BST / 11:00 CET with two of Europe’s PPC experts, both based in London. James Murray from Bing Ads EMEA will moderate the discussion with Oscar Romero, Head of Biddable Media at Performics and Jonathan Dunkley, Business Director of Paid Performance at Ecselis.

Oscar and Jonathan will offer concrete suggestions and share the best practices they’ve pick up from years of doing PPC. They will also answer questions from webinar participants.

Register for the webinar to learn from two leaders in the field of PPC about what to do and how to avoid common pitfalls.

We hope you will join us on Thursday, March 4th at 10:00 BST / 11:00 CET! Feel free to bring your light saber.

May the Fourth Be With You!

We're happy to announce the launch of our latest Branded Keywords Report!

After spending a couple of decades in marketing you start to realize that learning is a lifetime pursuit. What you know today will quickly be superseded by new information, tactics, and tools. While paid search advertising has been around for almost twenty years, it continues to evolve. Here is a list of sites that I use to keep up-to-speed on the latest developments across paid search advertising. These sites regularly post great content about paid search whether it’s commentary on the latest AdWords update, an interesting take on a new bidding strategy, or fresh data from industry reports.

Missed our March 28th webinar? No worries. Watch the recording of the presentation to learn the practical tips the agency experts shared to help you make your PPC shine.

We are committed to building products that provide robust monitoring and compliance coverage across all major search engines worldwide. With mobile now accounting for nearly 60% of searches in the US, the ability to crawl mobile pages is essential. Today we are proud to announce that all three of our products provide complete coverage across both desktop and mobile pages.

This last month, we have been focusing on learning from agency experts on how to do better PPC. We recently published an eBook on this topic and are hosting a webinar on March 28th with agency experts on what big brands need to learn from PPC agencies.

Up until now, most of the experts we spoke with are based in the U.S. We thought it would be interesting to talk to European-based agency experts to see how they approached these same topics. As part of that European outreach, we chatted with Oscar Romero, the Head of Biddable International and Jafar Mahir, the Associate Biddable Director at Performics.

Paid Search professionals spend a lot of time in AdWords - probably even more time than they would like. When we interviewed agency PPC experts for our eBook, Expert PPC Tips: Agencies Share Their Best Practices, we asked questions around AdWords functionality and reporting. They had some interesting ideas about what types of reports they wish they could see.