What trends will impact the way advertisers run affiliate programs in 2018?
On August 7th, 2017, Bing Ads updated its Relevancy and Quality Policy, adding a new System Quality Policy to “enhance a positive user experience by delivering improved ad and network quality.”
The policy provides Bing Ads the ability to limit or remove keywords and/or ads from its platform that have not shown any performance over a significant period of time. In addition, advertisers subject to the policy may see additional restrictions within ‘sensitive categories,’ including: weapons, pharmaceuticals, gambling, adult, and trademark.
We were excited by Bing Ads’ announcement, particularly the additional protection it provides brand owners against irrelevant trademark use by third-party search advertisers. So, we decided to take a look to see what, if any, impact the policy change had on trademark bidding using the BrandVerity Paid Search Monitoring tool. We’ll talk about the results of that study later in the post.
We used the BrandVerity Paid Search Monitoring tool to look for trademark bidding on some of the most anticipated gifts of this holiday season including Apple Airpods, Amazon Echo, Hatchimals, and Super Mario Odyssey. We monitored branded keywords associated with these well-known products over the extended Thanksgiving weekend and through Cyber Monday.
What we found wasn’t pretty. We’ll go into specific examples later on, but here are some of the general findings:
We don’t need to tell you that the holiday season is the busiest time of year for retailers. Right now you are in the thick of it! Adobe is already forecasting that U.S. online sales will surpass $100 billion this holiday season–a 13.8% increase over last year!
Whether you are a trademark bidding expert or a newbie, there is a lot to know about trademark bidding. But if you do an online search for trademark bidding, you won’t find much.
This webinar took place on November 7th and has been recorded. The recording is available here.
If you work in paid search, you may have heard about the importance of paid search monitoring. If not, read the first post in this two-part series, where we explain the many reasons why paid search monitoring is a no-brainer for PPC professionals.
There are too many search marketing tool roundups. There, I said it! I know because before writing this post, I researched other ones like it. Paid search tools kept coming up in our recent eBook on Expert PPC Tips, and I figured there must be some centralized resource about the available set of options.
This webinar took place on September 7th and has been recorded. The recording is available here.
Hello! My name is Todd, the product designer here at BrandVerity. I'm really excited to share a product design update that we are launching today!
As a designer, I'm constantly looking for ways to improve our customers’ experience within our app. I'm passionate about making BrandVerity easier to use because I recognize how busy you are. That's why I tackled this redesign - to make it easier for you to navigate, scan, and take action within BrandVerity.
Our design aesthetic has always emphasized a key strength of ours: quality data. We’re proud to provide you with trustworthy, actionable data, and we’ve taken a minimalist approach to design for that very reason. This redesign builds on that focus, improving clarity and making it easier than ever for you to find information and take action. So, here’s what’s new!
