Trademark bidding is a serious problem that costs brands millions of dollars each year.
In Q1 of 2017 alone, trademark bidders stole 49 million clicks from brands across the 10 industry verticals we monitor in our quarterly Branded Keywords Report.
We decided to take a closer look at the retail vertical to specifically see which brands are most abused in PPC. This report includes a list of the 25 retail brands who are losing the most to trademark bidders. All of the brands on the list are household names, but you still may be surprised to see which ones made the top 25.
Read the report to find out how many clicks and how much revenue each brand is losing to trademark bidders.
