This webinar took place on July 27th and has been recorded. The recording is available here.

What do Slippery Skip, Loudmouth Luke, and Tommy Two-Face have in common? They are all monsters of paid search that are relentlessly and secretly attacking your PPC. Every day, these monsters take thousands of clicks away from your brand. In fact, during Q1 of 2017 alone, we found that these trademark bidders stole 49 million clicks from brands.

Never heard of these monsters? That’s because they are very good at hiding! Our latest eBook is a field guide for the digital marketer, giving you the rap sheet on these trademark bidders. In the eBook you’ll learn where these monsters prowl, what tactics they use to steal your traffic, and how to identify them. We’ll also tell you what to do once you catch them.

This webinar took place on June 29th and has been recorded. The recording is available here.

Trademark bidding is a serious problem that costs brands millions of dollars each year.

In Q1 of 2017 alone, trademark bidders stole 49 million clicks from brands across the 10 industry verticals we monitor in our quarterly Branded Keywords Report.

We decided to take a closer look at the retail vertical to specifically see which brands are most abused in PPC. This report includes a list of the 25 retail brands who are losing the most to trademark bidders. All of the brands on the list are household names, but you still may be surprised to see which ones made the top 25.

This webinar took place on May 24th and has been recorded. The recording is available here.

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Your branded keywords are an enticing target for trademark bidders; they are relatively inexpensive and generally very profitable. But if you aren’t paying attention, trademark bidders will rob you blind. So what can you do to stop them? 

On May 24th we hosted a webinar with CPC Strategy and talked about how you can catch trademark bidders, take corrective action, and improve key metrics like CTR and CPC. BrandVerity’s Director of Business Development, Preston Holland and CPC Strategy’s Sr. Paid Media Manager, Lewis Brannon discussed:

Did you miss our May 4th webinar? Were you too busy celebrating International Star Wars Day? Not a problem. You can watch the recording at your leisure.

James Murray from Bing Ads EMEA moderated the discussion with Lucy Siverns, Biddable Director at Performics and Jonathan Dunkley, Business Director of Paid Performance at Ecselis.

Paid search managers are always looking for ways to optimize their accounts. While there are many blogs and other resources devoted to the subject, it is still a lot to manage–especially if you are responsible for multiple accounts or if you took over the management of an account from someone else.

While many Star Wars enthusiasts will be spending May 4th celebrating Star Wars Day, others will be learning about ways to improve their PPC from agency experts. The good news is you can do both - they aren’t mutually exclusive!

We are hosting a webinar on Thursday, May 4th, 10:00 BST / 11:00 CET with two of Europe’s PPC experts, both based in London. James Murray from Bing Ads EMEA will moderate the discussion with Oscar Romero, Head of Biddable Media at Performics and Jonathan Dunkley, Business Director of Paid Performance at Ecselis.

Oscar and Jonathan will offer concrete suggestions and share the best practices they’ve pick up from years of doing PPC. They will also answer questions from webinar participants.

Register for the webinar to learn from two leaders in the field of PPC about what to do and how to avoid common pitfalls.

We hope you will join us on Thursday, March 4th at 10:00 BST / 11:00 CET! Feel free to bring your light saber.

May the Fourth Be With You!

Missed our March 28th webinar? No worries. Watch the recording of the presentation to learn the practical tips the agency experts shared to help you make your PPC shine.

This last month, we have been focusing on learning from agency experts on how to do better PPC. We recently published an eBook on this topic and are hosting a webinar on March 28th with agency experts on what big brands need to learn from PPC agencies.

Up until now, most of the experts we spoke with are based in the U.S. We thought it would be interesting to talk to European-based agency experts to see how they approached these same topics. As part of that European outreach, we chatted with Oscar Romero, the Head of Biddable International and Jafar Mahir, the Associate Biddable Director at Performics.