--- title: BrandVerity's Trademark, Brand Protection, & Compliance Blog | David Naffziger (9) description: BrandVerity's Trademark, Brand Protection, & Compliance Blog (9) --- ## David Naffziger ### Recent Posts ## [Trademarks, Keywords and Use in Commerce](https://www.brandverity.com/blog/42/trademarks-keywords-and-use-in-commerce/) Eric Goldman points to [a recent ruling](http://blog.ericgoldman.org/archives/2008/08/minnesota_court.htm) that declared purchasing an ad based on a keyword (a practice currently allowed by Google) to be a use in commerce. [See Full Post](https://www.brandverity.com/blog/42/trademarks-keywords-and-use-in-commerce/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Aug 12, 2008 ## [Affiliate Summit Sessions that touch on Trademarks](https://www.brandverity.com/blog/40/affiliate-summit-sessions-that-touch-on-trademarks/) Trademark use management remains one of the greater challenges for brands that maintain affiliate programs. [Most of the sessions](http://www.affiliatesummit.com/08e_agenda.php) that I've been to so far touch on trademarks and their use/abuse at some point over the course of their talk. [See Full Post](https://www.brandverity.com/blog/40/affiliate-summit-sessions-that-touch-on-trademarks/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Aug 11, 2008 [![](https://www.brandverity.com/hs-fs/file-3655806195-png/blog-files/yahoo-search-ad21.png) ](https://www.brandverity.com/blog/36/yahoo-reverts-back-to-old-paypal-icon-in-search-ads/) ## [Yahoo reverts back to old PayPal icon in search ads](https://www.brandverity.com/blog/36/yahoo-reverts-back-to-old-paypal-icon-in-search-ads/) A few months ago, Yahoo [began running search ads](https://blog.brandverity.com/18/yahoo-search-marketing-moves-and-updates-paypal-icon/) with an icon that resembled Google's checkout icon. [See Full Post](https://www.brandverity.com/blog/36/yahoo-reverts-back-to-old-paypal-icon-in-search-ads/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Aug 7, 2008 ## [Court rules against bulk domainer: Verizon v. Navigation Catalyst](https://www.brandverity.com/blog/31/court-rules-against-bulk-domainer-verizon-v-navigation-catalyst/) The US district court in southern California recently granted an injunction against [Navigation Catalyst](http://www.navigationcatalyst.com/) (nofollow) and their bulk registrar [Basic Fusion](http://www.basicfusion.com/) (nofollow). Navigation Catalyst is definitely among the larger domain companies and had engaged in heavy 'domain tasting', the registration of domain names to test them for traffic. [See Full Post](https://www.brandverity.com/blog/31/court-rules-against-bulk-domainer-verizon-v-navigation-catalyst/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Aug 5, 2008 ## [Tiffany v. Ebay: Court reaffirms trademark owner's burden to police](https://www.brandverity.com/blog/30/tiffany-v-ebay-court-reaffirms-trademark-owners-burden-to-police/) The judge in the 2004 lawsuit between Tiffany and eBay has finally ruled, dealing an important victory to eBay and providing a setback to Tiffany and other manufacturers that frequently find counterfeit goods on auction sites. [See Full Post](https://www.brandverity.com/blog/30/tiffany-v-ebay-court-reaffirms-trademark-owners-burden-to-police/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Jul 14, 2008 ## [Affiliates Using Reverse IP Geo-targeting](https://www.brandverity.com/blog/28/affiliates-using-reverse-ip-geo-targeting/) Reverse IP geo-targeting is one of the most commonly used techniques by trademark infringing affiliates. They hide themselves from occaisional monitoring by showing their ads to every geography except the geography where they believe the brand-holder is monitoring from. [See Full Post](https://www.brandverity.com/blog/28/affiliates-using-reverse-ip-geo-targeting/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Jul 11, 2008 ## [Lawsuit against competitive use of trademark in AdWords](https://www.brandverity.com/blog/27/lawsuit-against-competitive-use-of-trademark-in-adwords/) While most lawsuits involving trademarks and search engine advertising identify the search companies as defendants, CNET [recently covered](http://news.cnet.com/8301-10784_3-9979121-7.html) a lawsuit between two competitors that sell identity theft protection services. Namesafe, sued Lifelock in the federal district court of Tennessee for trademark infringement and is seeking damages, attorney's fees and an injunction against Lifelock. [See Full Post](https://www.brandverity.com/blog/27/lawsuit-against-competitive-use-of-trademark-in-adwords/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Jul 1, 2008 ## [Trademark Poaching In Revenue Magazine](https://www.brandverity.com/blog/26/trademark-poaching-in-revenue-magazine/) John Gartner [has a good piece](http://www.revenuetoday.com/story/poaching+prohibited) in Revenue magazine about trademark poaching, correctly identifying it as an up and coming challenge for affiliate marketers. [See Full Post](https://www.brandverity.com/blog/26/trademark-poaching-in-revenue-magazine/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Jun 5, 2008 ## [Trademark 'Piggybacking' and a look at the WSJ article](https://www.brandverity.com/blog/24/trademark-piggybacking-and-a-look-at-the-wsj-article/) The WSJ [published an article](http://online.wsj.com/article/SB121245191440539815.html?mod=hpp_us_inside_today) today about trademark 'piggybacking' in Google's search advertising, and the growing resentment of the practice by Google's advertisers. They use the term 'piggybacking' to refer to the use of: [See Full Post](https://www.brandverity.com/blog/24/trademark-piggybacking-and-a-look-at-the-wsj-article/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Jun 3, 2008 ## [AdWords URL Cloaking](https://www.brandverity.com/blog/23/adwords-url-cloaking/) Stephen Heise (via [SearchEngineLand](http://searchengineland.com/080528-140826.php)) identifies some advertisers that are cloaking their AdWords URLs: [See Full Post](https://www.brandverity.com/blog/23/adwords-url-cloaking/) [David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) May 29, 2008 [Previous](https://www.brandverity.com/blog/author/david-naffziger/page/8) [Next](https://www.brandverity.com/blog/author/david-naffziger/page/10) ###### Don't Miss Out Get the latest insights on brand protection, compliance, and paid search delivered right to your inbox. ###### Follow Us: [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/fb.svg)](https://www.facebook.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/twitter.svg)](https://www.twitter.com/brandverity) [![](https://www.brandverity.com/hubfs/3.%20BRANDVERITY/Images/Icons/Updated%20Icons/Social/linkedin.svg)](https://www.linkedin.com/company/brandverity) ###### Popular Posts - [What Is Trademark Bidding and Why Does It Matter](https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter) - [Adwords URL Cloaking](https://www.brandverity.com/blog/23/adwords-url-cloaking/) - [New Guides to Make Sense of Trademark Bidding](https://www.brandverity.com/blog/new-guides-to-make-sense-of-trademark-bidding) - [Users Exploit Referral Programs with Ad Hijacking](https://www.brandverity.com/blog/1933/users-exploit-referral-programs-with-ad-hijacking/) - [How Do I Know If Trademark Bidding Affects Me?](https://www.brandverity.com/blog/how-do-i-know-if-trademark-bidding-affects-me) ###### Topics - [paid search](https://www.brandverity.com/blog/topic/paid-search) - [affiliate marketing](https://www.brandverity.com/blog/topic/affiliate-marketing) - [Events](https://www.brandverity.com/blog/topic/events) - [Search Engine Updates](https://www.brandverity.com/blog/topic/search-engine-updates) - [Trademark and Law](https://www.brandverity.com/blog/topic/trademark-and-law) - [Product](https://www.brandverity.com/blog/topic/product) - [Trademark Bidding](https://www.brandverity.com/blog/topic/trademark-bidding) - [Culture](https://www.brandverity.com/blog/topic/culture) - [News](https://www.brandverity.com/blog/topic/news) - [PPC](https://www.brandverity.com/blog/topic/ppc) - [Marketing Compliance](https://www.brandverity.com/blog/topic/marketing-compliance) ###### What you don't know will hurt you. 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