David Naffziger

Recent Posts

Referrer Laundering

Referrer Laundering is a technique frequently used by ill-intentioned websites to redirect traffic on to a second party, while masking the actual origin of the traffic. We see it frequently in affiliate search engine advertising - the user experience typically looks like this:

David Naffziger
May 28, 2008

Yahoo Search Marketing Moves and Updates Paypal Icon

It looks like the addition of geolabels wasn't the only change made to Yahoo's search results. They've now moved the Paypal checkout cart from alongside the title to below the ad. It looks like these changes have been in place for at least a week, although they may have been live longer.

David Naffziger
May 14, 2008

Yahoo adds geography to search ads

With a tip of the hat to Google, Yahoo has added the geography of geo-targeted search ads below the ad text.

David Naffziger
May 12, 2008

Anti-Typosquatter firm raises $3M

Techcrunch reports that CitizenHawk recently raised a $3M round.

David Naffziger
May 12, 2008

Reports of Google Enforcing the Display URL policy

Search Engine Roundtable reports that some Adwords advertisers have begun to see Google enforcing their new display url policy. The report is based on a WebmasterWorld thread in which two advertisers report enforcement.

David Naffziger
May 5, 2008

AdWords = Corrective Advertising Damages

Thomas O'Toole reviews a recent decision by the District Court in the Punch Clock v Smart Software Development case. The two websites in question (punchclock.com & punch-clock.com).

David Naffziger
Apr 24, 2008

Cybersquatting class action

In June of 2007, a group of plaintiffs filed a class-action cybersquatting lawsuit against domain parking companies and Google (for providing the ads to the domain parking companies). As Eric Goldman states in his initial 07 analysis "I believe this is the first lawsuit against Google for its domainer relationships."

David Naffziger
Apr 23, 2008

Court rules that trademark use in metatags represents infringement

The 11th Circuit Court (GA) recently ruled that the use of trademarked terms in meta tags represents an infringing action, supporting a decision made by a district court.

David Naffziger
Apr 10, 2008

Google Keeps Performics Affiliate Network

Google recently announced that while it will jettison Performics search marketing division, it will keep the Performics affiliate network.

David Naffziger
Apr 7, 2008
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