With access to a near-infinite number of platforms and partners, and an ever evolving technology and regulatory landscape, a brand's need for a holistic compliance approach is paramount, something that ASDA is fully aware of. 

We’re living in a golden age of digital marketing. As consumer behaviors shift, the pace of digital transformation has quickened across many sectors – pushing marketers to invest more than ever before in various digital channels and affiliate programs as a way to generate growth. In 2022, affiliate marketing spend in the US alone is expected to reach a record high of $8.2B. Meanwhile, paid search is being forecasted to hit a global market spend of $136B by the end of this year. 

Partner marketing is taking over as an umbrella term for the various different areas of our industry. It is becoming apparent that we are no longer working in a siloed world. Successful partnerships and campaigns can include multiple marketing channels and technologies working together to meet objectives.

NEW YORK, UNITED STATES, January 18, 2022 /EINPresswire.com/ -- Partnerize, the leader in partnership automation for brands and partners, today announced the company's 2021 performance milestones, including 28% YoY client revenue growth and a steady clip of new business. This performance demonstrates successful execution of the company’s strategic plan, following two acquisitions, and continued market validation as a category-defining force and authority in expanding the value of partnerships through software automation and flexible service models. Additionally, Van Chappell has been named General Manager of BrandVerity, and Brent Fraser joins as the Senior Vice President of Global Partnerships & Key Accounts. These two leadership appointments reinforce the company’s commitment to further diversify and service the partner ecosystem while championing brand safety across the category.

BrandVerity is excited to be named one of Built In’s “Best Small Companies”, an honor that recognizes businesses with less than 100 employees for their benefits and perks, such as: 

As we all continue to reflect on everything we’re grateful for this holiday season, BrandVerity wants to position the spotlight on a team member who was recognized for their outstanding work and achievements in online compliance, General Manager Van Chappell.

Maintaining omnipresence is essential for marketers—but perhaps equally important is protecting brand integrity across channels. Whether you're currently prioritizing brand safety, planning to implement a monitoring program or aren't sure where to start, there is something for everyone in our recorded ClickZ session, Why Brand Integrity is Paramount for Marketers in a Complex Cross-Channel Environment.

As marketers scramble to stay ever-present across the digital marketing mix, they’re allocating additional marketing dollars to digital channels including affiliate marketing and paid search. Of those surveyed, 65% will increase investment in affiliate marketing budgets and 64% will allocate additional budget for paid search in 2021—surges in marketing spend that must be appropriately safeguarded to control the cost of customer acquisition.

Consumer behavior is ever-changing. These shifts in the buyer journey create costly, complex challenges for marketers seeking to achieve critical omnipresence. While increasing the number of meaningful digital touchpoints that consumers experience, equally important is protecting marketers’ cross-channel brand integrity—necessary audits that create a tax on resources and leave room for critical error if done manually.

More than ever, marketers are leaning into the affiliate channel because of its attractive performance-based pricing model that allows a cost-controlled solution to optimize in any economic climate. While the channel boasts benefits such as scale, automation and outcome-based pricing, affiliate (like anything) also carries the potential for significant risk if not monitored—compliance that is impossible to achieve through manual affiliate search audits.