---
title: Alpha Progress Report
description: Alpha Progress Report
---

# Alpha Progress Report

[David Naffziger](https://www.brandverity.com/blog/author/david-naffziger) Mar 19, 2008

Last week, BrandVerity entered closed Alpha. We have a handful of alpha testers up and running and we are conducting daily monitoring of their search terms.

We were initially concerned that uncovering trademark abuse would be a bit like panning for gold. We would spend lots of time in the river and after lots of work, we would find a fleck of gold. Our customers would only see these flecks and wouldn't appreciate the effort that went into finding them.

The good news is that trademark monitoring is a bit more like counting trucks on the highway. There are lots of them. Sure, there are even more cars, but you can be assured that if you sit there for a few minutes, you'll see a truck.

We've found trademark abuses for every one of our alpha customers on nearly every test that we've run. In fact, we didn't expect to need to focus on data presentation for a little while, but the sheer volume of data is necessitating that we focus more on reporting now.

 Topics: [Events](https://www.brandverity.com/blog/topic/events), [News](https://www.brandverity.com/blog/topic/news)

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###### Popular Posts

- [What Is Trademark Bidding and Why Does It Matter](https://www.brandverity.com/blog/what-is-trademark-bidding-and-why-does-it-matter)
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###### Topics

- [paid search](https://www.brandverity.com/blog/topic/paid-search)
- [affiliate marketing](https://www.brandverity.com/blog/topic/affiliate-marketing)
- [Events](https://www.brandverity.com/blog/topic/events)
- [Search Engine Updates](https://www.brandverity.com/blog/topic/search-engine-updates)
- [Trademark and Law](https://www.brandverity.com/blog/topic/trademark-and-law)
- [Product](https://www.brandverity.com/blog/topic/product)
- [Trademark Bidding](https://www.brandverity.com/blog/topic/trademark-bidding)
- [Culture](https://www.brandverity.com/blog/topic/culture)
- [News](https://www.brandverity.com/blog/topic/news)
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- [Marketing Compliance](https://www.brandverity.com/blog/topic/marketing-compliance)

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