Learn how SEO and PPC work together to protect your brand and increase digital visibility.
Overview
Your PPC and SEO teams probably aren’t working closely enough to unlock their full potential. When PPC and SEO teams work together and share data there is a multiplier effect you can’t get otherwise.
In this webinar, Josh Patrice, Senior Director of Professional Services at BrightEdge and Jessica Bultman, Director of Marketing at BrandVerity explore seven ways these two powerful channels work together to drive greater success for your business, increase visibility for your brand, and control your brand story.
Agenda
In this webinar, the experts discuss:
- How to successfully share keyword data across both channels to improve performance
- Why you need to prioritize Quality Score
- The perils of underestimating the value of SEO
- Why providing a cohesive message will help promote brand loyalty
