How it works
You select search terms to monitor
Our monitoring agents monitor the search ads found on Google, Yahoo and Live and alert you when we find ads that meet the criteria you specify. We specifically detect ads that have been created to remain hidden from you.
You receive email when infringing ads are discovered
We examine every ad we discover to determine if it meets your alerting criteria. If necessary, we will follow the ad links to determine where the links take users.
You can set the frequency of the emails - currently daily or weekly.
What we detect
It is simple to find some advertisements. It is hard to find all advertisements. We have built technology that detects ads that utilize these mechanisms to hide themselves:
- URL/Ad Text Hijacking - Identify ads that use your ad text and display URL but instead route visitors through affiliate links. These ads can be hard to visually spot because they look like your ads.
- Dayparting - Identify ads that are run during specific hours. For example, some infringers run their ads at night so that company employees are unlikely to see the ads.
- Reverse GeoTargeting - Identify ads that use reverse IP-geotargeting. This technique prevents a specific city or region from seeing an advertisement. For example, if your headquarters were in San Francisco, they would run ads in every city but San Francisco
- Referrer Laundering - Identify affiliates that utilize improper redirects to hide the original source of their traffic.
You have tremendous control over what ads you are alerted on. We support:
- Advertiser Whitelists - You can create whitelists of advertisers that you want to exclude from your alerts. You can utilize domains or in many cases the id of the affiliate.
- Display Term Blacklists - Do you only want to be notified if we find an ad with a specific term or from a specific advertiser? If you create a Display Term Blacklist, we will only alert you if we find an ad containing that term (for example only alert you if an ad is found that contains the term 'official').
Costs and payment
Don't worry, this doesn't require a long-term commitment. PoachMark is a monthly subscription service.
PoachMark currently offers two versions.
PoachMark
During our beta period, we offer a 15-day trial and discounted pricing of $195 per month for monitoring of up to 200 search terms. Accounts created after beta has ended will be priced at $295 per month.
- US-centered campaigns
- Daily monitoring frequency
- 150 search terms to monitor
- Up to 5 policies
We accept Visa, Mastercard and American Express.
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PoachMark Enterprise
We also offer customized solutions to meet the monitoring frequency, geography and keyword list that you need. We provide an account manager that handles all aspects of your monitoring campaign set up and operations.
Contact us to learn more or for a detailed proposal.
